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Pop-up Art

Showcase at IFP

Need an audience? We'll give you free space at IFP

Your products, your art, our fest!

Are you a small business owner who is looking to showcase their products to a crowd of 20,000+ artists and enthusiasts. 
Your art deserves a festival like ours!

Our festival is a celebration of creativity, diversity, and the remarkable talents that make our community thrive. We extend a warm welcome to each and every one of you who is eager to share your artistry and passion with the world. 

We offer you a stall, a place to exhibit your creations, and an audience hungry  to experience the magic you bring to life.

Please Note:

There is a security deposit of ₹ 5000/- that is reimbursed at the end of the festival.
We also have a brand, Dewoy, that will be charging ₹6,000 per brand for both days of the event with a lot of perks included for this amount. These perks includes:

1. A professional photoshoot and video shoot for each brand on the day of the event, creating high-quality, trending content for them.

2. Instagram Ad campaigns for each brand, running up to the event to build hype for each brand.

3. Personal assistance for each stall owner throughout the event to ensure a smooth and enjoyable experience.

4. A special hamper from us as a token of appreciation.

20,000+

Potential buyers for your work at IFP Fest

Dates

Applications Close

Aug 31, 2024. There is no application fees. Open for Products of all categories.

Selected 10 Announcement

Sep 15, 2024

Your Pop-up at IFP Season 14 Festival

Oct 12 & 13, Mumbai. Just bring your products and we'll keep the space ready.

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Read the FAQs

What is the festival all about?
IFP is a multi-staged content festival that happens across four days with more than 180+ Prominent Creators from Films & OTT, Digital, Literature & Writing, Music, Design & Art, Storytelling, Audio & Podcasting, Photography, Tech & Gaming, Comedy, Culture, Advertising and Performing arts who will participate in various Conversations, UnPanels, Workshops, Masterclasses, Live Performances, and AMAs.

What are the Artist pop-ups about?
The IFP festival is giving a call for all aspiring artists to showcase and sell their work to audiences who cherish creative and artistic minds. This is a chance to grab a space in Asia's most coveted space and have a 20,000 + audience as your new buyers.

When and where is the festival happening?
The festival is scheduled to take place on-ground in Mumbai on October 12 & 13, 2024.

What are the categories eligible for applying for artist pop-ups at the IFP festival?
There are no categories in the kind of product or art that is eligible for applying at the artist pop-up. So all the quirkiest and most creative artists this is the space for your products! 

What are some of the requirements to be kept in check while applying?
Most of the questions on the applications are questions that require you to give a brief of your artistic product and how it stands out. Some of the questions include:
    - Your Vision behind the initiative
    - Experience with Pop-ups/flea markets
    - How would your artist pop-up add to the audience’s experience
    - Your initiative’s USP
    - Images of your work.

Do we have to pay a fee to attain a space at the festival?
No, you as an artist don’t have to pay any fee or any other kind of payment to showcase your work and sell them. For safety on both grounds, we will charge a security deposit of INR 5000. It will be fully refundable once the festival ends. 

Will IFP have a share in the proceeds from the artist pop-ups?
No, we at IFP want our artists to receive their due and hence all the proceeds from the pop-up will be all yours. So be ready to showcase your work and meet new believers of your work!

Will TBL (Travel, Boarding, & Lodging) be included if we travel to Mumbai from another city?
No, IFP will not be responsible for TBL. 

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