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About
IFP

The journey so far..

“Creating is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun”- Mary Lou Cook

Creativity is innate in all of us. It makes us stand out from the other species living in the world. We create to fill our lives with meaning, unbeknownst understanding, and make a difference in the world.

IFP understands the power of creativity and the profound impact it can have on all of us. We understand that creativity is limitless, boundless, and unique to everyone walking on this planet. And hence, with this understanding, IFP formerly known as India Film Project is a platform and a festival for people who create and love Films, Music, Literature, Poetry, Spoken Word, Visual Design, Performing Arts, Photography, Standup, Digital Media, Advertising, Tech, Gaming, Podcasts, and everything culture.

IFP began its journey with the 50 Hour Filmmaking Challenge, one of a kind in Asia, wherein over 38,000 filmmakers come together on a weekend, to shoot, edit, and present their films in just 50 Hours. In 2020, a one-of-a-kind 50 Hour Music Challenge was introduced - where over 13,000 musicians raced against a deadline to write, compose and produce their tracks. IFP also extended itself to other art form challenges, with writing, designing, storytelling, photography & standup.

Over the years, as our community grew, we aimed to become a single platform for creators and became international in 2015, and shifted to Mumbai in 2016 with a two-day content festival. The festival invites speakers from different fields of art, media, and technology and initiates interesting conversations, AMAs, workshops, and screenings. Currently, the IFP community consists of over 8.5 Lac creators from across the world.

For the years 2020 & 2021, the IFP Fest went virtual due to the Covid-19 pandemic. Our aim was simple; we intended to bring the same vibe, the same energy of our festival to every creative mind stuck in their home. More than 85,000 people from over 32 countries and 321 cities attended the IFP Season 11 Virtual Festival held in October 2021.

Moving beyond the festival, IFP has also developed a separate division that has worked with some of the leading brands in the world to create award-winning IPs for brands such as Budweiser, Vivo, Signature, Spotify, Cultfit, to name a few. IFP has also been the brains behind creator-driven programs such as Campus Connect and The Web Writers Lab. Our associations have provided a chance for the creators to interact and create branded content with leading national & international brands including Coca Cola, Nestle, Nissan, Godrej, Hotstar, Nokia, Pepsico, Axis Bank, Exide, P&G, ITC, and so on.

With a team of 20+ of the most ambitious, creative, and talented pool of people working together, IFP is now a multi-domain platform and fest that endeavours to become the voice and support of all misfits, doers, go-getters, thought-provokers; the ones who shape culture with their ideas and creativity.

Explore Challenges

50 Hour Filmmaking
50 Hour Music
50 Hour Photography
7 Day Writing
7 Day Design
7 Day Storytelling
7 Day Standup

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Previous Seasons
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More from IFP

CAMPUS CONNECT

IFP comes to your campus and organizes a 24 hour filmmaking challenge. Bet us, this is one of the most-fun thing that will happen in your college fest!

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LABS

Love writing or being a great producer? IFP co-organizes labs which are platforms for aspiring and established talent to explore deeper and learn more.  

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IFP + BRANDS

We all love stories. We help brands tell their stories. From 10 second videos to copies to web-series, we’ve worked with some of the most popular brands of our times.

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Friends of IFP 🙂

 
Amazon Prime
AXIS BANK
Budweiser
Bumble
CINTHOL
Concept D
Cultfit
DATSUN
DishTV
DJI
Dolby
DSP Mutual Fund
Exide
facebook
Fortune
Fujifilm
Gujarat Tourism
HDFC BANK
Helo
hotstar
IMDb
Intel Evo
ITC
JOHNNIE WALKER. THE JOURNEY
Kingston
Limca
Maggi
MARUTI SUZUKI NEXA
Mountain DEW
MTV
MUBI
Nikon
Nokia
Oneplus
Panasonic
Procter and Gamble
Punjab Tourism
Roadster
Seagate
Sennheiser
Shure
Signature
Spotify
Tata Sky Binge +
Unilever
Vivo
Vkaao
Watcho
Wipro Consumer
 

 
Ableton
Adobe
Aputure
Arre
Audient
Better Photography
Bollywood Direct
Books On Toast
Bound Writers
BRIGHT OUTDOOR
BuddyBits
Campaign India
Carnival Cinemas
Celtx
Cinepolis
croma
Deity
DineOut
Eventraveler
Film Bazaar
Film Companion
Filmfare
FiLMiC Pro
Final Draft
FL Studio
Furtados School of Music
Global Advertisers
Global Music Institute
GoPro
iDiva
IMDb
IVM Podcasts
Kommune
Lifestyle Asia India
MAMI
mensxp
Midday
MyCaptain
NewsLaundry
Nukkad by Stage
Pantone
Pepper Content
Platform For Artists
Pocket Films
Red FM
Redwolf
Rusk Media
SCOOP WHOOP
ScriptKnights
ScriptKnights
Shorts TV
ShotsTV
Skill Box
Skillshare
Social Ketchup
Songdew
Spill Poetry
Stage
STORYPICK
Storytel
Suitcase
Tessarakt
The Better India
The Bombay Review
The Design Collective
The Indian Feed
The Lightweaver
The Logical Indian
The Social House
The Souled Store
TSM
Tunecore
TVF
UBER
Wacom
Waves Kraft Mastering
XP-Pen
Youth Ki Awaaz
Yuvaa
ZOMATO
 

50 Hour Challenges

50 Hour Filmmaking
50 Hour Music
50 Hour Photography

7 Day Challenges

Writing
Storytelling
Design
Standup

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