Eureka Alphonso is a visual designer and illustrator with over 12 years of experience in the field. She is currently the CDO at Designlab, the design arm at Creativeland Asia. She has been part of the team that created some of India's most successful rebranding projects, like Frooti and Micromax, to name a few. Her focus now is to help brands align themselves visually with their values and create dialogue through a robust design system.