Niels has almost 25 years of consultancy experience in the Audio and Video content creation business. He spent 10 years in the reseller world, specializing in Sales and Training for Avid’s portfolio of Broadcast and Post Production systems, and subsequently moved to Avid Consulting, where he looked after most of the major Broadcast Accounts in EMEA, specializing in storage networks, media asset management, and editing/finishing. Since 2010, he has driven the Pro Video business at Adobe in the UK, as Senior Solutions Consultant, guiding customers through the big sea-change from isolated offline content creation to connected and collaborative workflows.