Urmi Juvekar worked in a television production house to make non-fiction programmes while writing her first feature film, Darmiyaan, followed by Shararat. Since then she has written several films including Oye Lucky, Lucky Oye and I AM- both winners of The National Award for best films and story of Rules Pyaar ka Superhit Formula. She has also made documentaries like ‘Shillong Chamber Choir and the little home school’ which was shown in IDFA, Amsterdam. After working as a creative producer with the critically acclaimed and commercially successful film, Love, Sex aur Dhokha, she wrote Shanghai, and Detective Byomkesh Bakshi. From 2011 to 2017 Urmi worked with NFDC as a consultant for Film Bazaar, where she led the Co-production Market and Script Labs, following which she was the Head of Development and Production at NFDC. She created Leila, a show on Netflix. Urmi worked as a script consultant with Hot Star and Sony for their web-series segment. Urmi is an alumni of Binger Film Lab, Amsterdam.