Visual Storytellers
Prasad Kadam, Ajinkya Jadhav | True Blue Design Co. Prasad and Ajinkya are the co-founders of True Blue Design Co., a creative studio based in Mumbai dedicated to the art of visual storytelling. A friendship rooted in shared passion for drawing and cinema evolved into a creative partnership, leading to their specialisation in poster design for films, OTT content, album art, and more. Their work bridges the gap between mainstream appeal and indie spirit, known for its sharp minimalism, emotional depth, and conceptual clarity. Over the years, True Blue has collaborated on a diverse slate of projects — from intimate, low-budget indie films like Stolen and Three of Us to acclaimed high-profile releases including Merry Christmas, Jalsa, Sherni, Kill and several more. Infused with a youthful vibe and fresh visual language, their portfolio also spans regional cinema in Marathi and Kannada. They’ve also worked on a few international projects and often design alternate posters for films from around the world, which are featured on various international platforms. They continue to contribute to the evolving design language of Indian cinema.