Maroof Culmen is a renowned heritage storyteller and photographer from Lucknow. His work primarily focuses on documenting the rich cultural history, architecture, and traditions of his hometown and other regions in India. Through his visually captivating social media content, particularly on Instagram, Maroof brings to life lesser-known heritage monuments, culinary delights, and traditional art forms like Chikankari. His storytelling aims to preserve and highlight India's historical treasures for a modern audience. Maroof has collaborated with prominent platforms like Google and National Geographic, expanding his influence as a cultural ambassador.