Anurag Kumar is the Chief Communications Officer at Tata Sky. He is responsible for developing marketing and communication strategies across Tata Sky platforms using both the traditional and the new-age approach. Before Tata Sky, Anurag was the Global Brand Vice President at Unilever, London. At Unilever he was responsible for leading brand strategy, innovation, and communications globally for Unilever's Laundry business of global brands such as Surf, Radiant & Skip.