Who We Are

IFP is a cultural movement that celebrates creativity across disciplines. From storytelling and design to music, film, and beyond — we exist to build a thriving ecosystem for creators, brands, and communities.

Here is what we have achieved so far

That we’ve been shaping culture for

0 Years

Creative Enthusiasts who make our community now

0 Lac+

People we reach every month on social media

0 Mn+

Global brands have associated with us

0 +

The IFP Journey

2011

Started as a 50 Hour Filmmaking Challenge with 600 offline participants Called Ahmedabad Film Project.

2013

We open up for global participation, re-branded to India Film Project, with over 500+ global participants.

2016

Over 20K+ filmmakers participate and we launch a one-day festival in Mumbai that draws over 6,000 creative enthusiasts in its debut year.

2017

We add Writing, Spoken Word and Design challenges with 28000 creative people participating from over 20 countries. The Festival evolves to a two-days now, to match the immense response.

2019

We launch 2 prime-time shows with MTV, giving participant films and festival sessions wider outreach.

2020

Unstoppable even during a pandemic, creators hail our virtual Festival from 33 countries. We also launched the 50 Hour Music Challenge, receiving over 1,200 original tracks.

2020
(A Big Year)

As our Challenges and Festival become revered IPs, we venture into Brand Solutions to help brands stand out with remarkable original IPs and culture-shaping campaigns.

2021

The way winds forth as virtual festival participation crosses 45,000 creators from 32 countries, and we deliver 20+ campaigns involving 4,200 creators.

2022

With 8 Lac+ creators from 36 countries having our back, the IFP Festival goes back on-ground, and we land our first Cannes Lions winning campaign.

2023

Broadening horizons, IFP commences Original Production, engaging over 300 artists from IFP’s community on eight branded projects in its inaugural year.​

2024

We host our largest festival (yet) with 62,000 participants and attendees globally, while Brand Solutions strikes history with 100+ projects in their hat!

2025
Today

Lets add something about what’s the status now

Our Evolution

We started as India Film Project and grew into IFP to match today’s limitless creativity. We now go beyond films into OTT, music, digital, literature, design, storytelling, photography, podcasting, tech, gaming, stand-up, advertising, and all things culture.

Each Year, we engage our 9 Lakh+ community and partner with hundreds to create culture-first content for 100+ brands. In a noisy market, we stand out by building powerful IPs, blending genres, and launching campaigns that truly connect with people.

Fueled by creators and clear purpose, we’re here to shape what matters next.

What We Do

IFP Challenges and Festival

IFP is deeply interwoven with its community of 9 Lac creators, driven by our iconic 50 Hour Challenges and the IFP Festival. In these challenges, creators from fields like filmmaking, music, writing, design, photography, and performing arts craft original pieces within just 50 hours. The IFP Festival not only celebrates their work but also brings together global artists from all creative fields, sparking meaningful conversations and positioning IFP as World’s leading festival for everything Creativity x Culture

IFP
Production

Introducing our in-house content powerhouse — a dedicated team that produces high-quality visual, audio, and design work. Whether it’s films, branded content, or immersive storytelling, we bring your vision to life with the help of over 300 talented artists from our community.

Brand
Solutions

We partner with leading brands to build culture-shaping campaigns, create new intellectual properties, and nurture communities. With access to a vast network of over 2.5 million creators, we help brands stay culturally relevant.

IFP
Community

Our own dome of over 9 Lac dreamers and doers, the misfits and the geniuses, IFP Community is the creators’ commonplace of all the enthusiasts connected with us. We regularly interact, inspire and evoke larger sparks, not only through professional collaborations but also weekly mixers and AMAs with industry pioneers.

IFP Social

Our museum of opinions and insights on the internet where we curate digital-first content relevant to culture & creativity, spark conversations that matter with IFP Originals, and spotlight voices from our community every single day.

Meet the people of IFP

We are the creators, doers, thinkers, and dreamers who believe in pushing boundaries, taking risks, and building something bigger than themselves.

We’re not just running a company. We’re running a movement.

image (22)
Kabir Khan
Filmmaker
image (21)
Jeo Baby
Director
image (20)
Hansal Mehta
Filmmaker
image (19)
Habib Faisal
Director
image (18)
Guneet Monga Kapoor
Producer
image (17)
Gautham Vasudev Menon
Filmmaker
image (16)
Devashish Makhija
Director, Screenwriter
image (15)
Bejoy Nambiar
Filmmaker
image (14)
Ashwiny Iyer Tiwari
Filmmaker, Writer, Producer
image (5)
Anvitaa Dutt
Director, Writer
image (3)
Anjali Menon
Filmmaker
image (2)
Aniruddha Roy Chowdhury
Filmmaker
Amit Sharma
Amit Sharma
Director
image
Alankrita Shrivastava
Showrunner
Abhishek Chaubey
Abhishek Chaubey
Filmmaker

Create

Constant

Impact

What is the festival all about?
IFP is a multi-staged creativity & culture festival that happens across two days with more than 180+ prominent creators from Films & OTT, Digital, Literature & Writing, Music, Design & Art, Storytelling, Audio & Podcasting, Photography, Tech & Gaming, Comedy, Culture, Advertising and Performing arts who will participate in various Conversations, Panels, Workshops, Masterclasses, Live Performances, and AMAs.

 

Are there any hidden charges?
No, only GST will be levied on the tickets as per the government’s rules and regulations.

 

When and where is the festival happening?
The festival is scheduled to take place on-ground in  Mumbai on December 6th & 7th, 2025.

 

Is the festival accessible for People of Determination?
Yes, IFP is an all-inclusive and accessible festival. We will be tying up with an accessibility management agency to ensure the same.

 

Can I attend all the sessions?
Yes, you will have access to all the sessions taking place across all 2 days. However Stage entry and seating will be on a first come first serve basis.

 

Where can I buy tickets?
The tickets are available on all the major Ticketing Platforms and on IFP’s Website. Click here to buy the tickets.

 

Will there be an award ceremony for the challenges?
Yes, the winners of all the challenges of IFP will be awarded during the festival. Kindly check the schedule regarding the same.

 

What will be the timings of the festival?
The first session on October 12 & 13, 2024 (i.e. Saturday and Sunday) will start at 10am and the last session will end at 9pm.

 

I’m a member of the media? How do I make arrangements for a media pass?
You can  fill-up the form with relevant details and request for media invite.

 

Wow, there are lots of artists taking sessions! Will I get to personally interact with them?
There is no guarantee, however, you could plan for the questions you would want to ask in the event and if you are lucky, you will get an opportunity to ask them.

 

Will there be food at the venue?
Yes, there will be a food zone at the festival. 

 

Will there be parking at the venue?
No, there will be no parking available at the venue.

 

Is there any age limit/rule?
No. The festival is open to all ages.

 

How do I become a Sponsor?
Please mail us at [email protected]

 

What is your ticket policy?
Tickets are purchased online through our (platform) and on-ground on festival days. Tickets are non-refundable and non-transferable.

 

What are some of the general measures that ensure safety in all forms at the festival?
Harassment, abuse , stalking, threatening or defaming/ violating any rights (right to privacy and publicity) is not allowed and will be taken seriously. Attendees are not allowed to carry any harmful substances, weapons or arms of any kind.

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