IFP 50 Hour Design Challenge - Rules

IFP 50 Hour Design Challenge – Rules

General

1. Entries are open for participants from across the globe.
2. This challenge is strictly for individual participants; no team entries are allowed. Each participant will receive an e-certificate from IFP at the registered email address.
3. Once participation is confirmed, refunds will not be issued.

Tech

1. Registrations close on 20th August, 2026 | 11:59 PM IST (GMT+5:30).
2. Participants will receive the theme and compulsory element online on IFP’s Instagram, as well as on the registered email ID and WhatsApp.
3. You can choose only one category (Digital Illustration, Fan and Poster Art, Doodle, UI Design, or Brand Book) during registration and change it anytime before the end of the registration period. You cannot change your category once registrations are closed.
4. To participate in more than one category, you are required to register again with a separate registration fee applicable. You can register via the same email address and you will be issued a new Creator ID as per the category you choose.
5. The design must be the original work of the designer.
6. Submission Size:
   • Digital Illustration, Fan and Poster Art, Doodle:
     A3 Portrait 300 DPI (3508 pixels x 4961 pixels)
   • UI Design, Brand Book: PDF (not exceeding 100 MB)
7. Submission File:
   • Digital Illustration, Fan and Poster Art, Doodle: PNG or JPEG (Maximum file size: 50 MB)
   • UI Design: PDF containing:
     • Wireframes
     • Final screen pages
     • Splash screen
     • Write-up describing the design vision and flow (100 words)
     • Basic information (color palette, font, target platform: iOS, Android, or Website)
     • Click here to find the sample file
   • Brand Book: PDF containing:
     • Brand name
     • Brand logo and variations
     • Color scheme
     • Fonts, sizes, and style variations
     • Brand-reflective images and usage examples
     • Brand language and communication style (e.g., formal/informal, emotional/rational)
     • Packaging and merchandise examples (if applicable)
     • Click here to find the sample file

Submission

1. All registered participants will receive a Creator’s Agreement along with the theme and upload a link on their registered email at the time of theme announcement.
   Sample Creator Agreement can be viewed here, please note that we will be sending a link to sign the agreement at the registered email address.
2. Participants must submit their designs via the provided upload link, sent on the registered email address during the 50 hours of the challenge.

Evaluation

1. Evaluation Criteria:
   • Digital Illustration, Fan and Poster Art, Doodle:
     Visual composition, Conceptualization, Adherence to the theme, and Adherence to the chosen category.
   • UI Design: Relevance, Innovation, People-centric design, and Integration.
   • Brand Book: Synergy/Cohesiveness, Explanation of Brand Identity, Communication, and Use of Colors.

Disclaimer

1. Any design that displays disrespect toward any person, religion, group, or contains violence, hatred, obscenity, or sexually explicit content will be disqualified.
2. Submitted designs are strictly confidential and will only be viewed by the challenge jury.
3. Designs cannot be publicly released until the official results are announced at the festival.
4. IFP and its associated parties reserve the right to disqualify any design deemed inappropriate or non-compliant.
5. All rights to the design remain with the participant.
6. In the event that a selected design is sold at the event or online through any IFP association, the participant will receive all proceeds after deducting platform and logistical charges. The designer will receive full credit for their work.